In the world of investment tactics, todays hot topic is ESG investing which focuses on impact and social responsibility alongside performance when evaluating companies, for investment opportunities—a trend thats gaining traction as investors seek to mirror their values in their portfolios.

Investing in ESG goes beyond benefiting the environment and society – it can also result in improved performance as evidenced by research indicating that firms adhering to robust ESG standards tend to surpass their counterparts in the long run due, to their emphasis on sustainability and effective governance, which contributes to better management and reduced exposure, to environmental and social risks.

Investors have options, for integrating ESG criteria into their investment strategies; they can screen companies based o their ESG performance. Include only those meeting specific criteria in the portfolio or consider ESG factors, alongside traditional financial metrics when making investment decisions.

Another trend picking up momentum in the realm of ESG investing is impact investing. A strategy that surpasses screening and integration efforts by focusing into companies that contribute positively to society and the environment rather than just steering clear of harm causing entities.Impact investors aim to secure returns while also creating social or environmental improvements through their investments.

ESGs are gaining popularity, among investors as they aim to make an impact with their investments while also seeking gains, in the future.